Can You Double
Your Sales in One Year?
Funny thing about humans. We have such a remarkable mental capacity and, at the same time,
it is so easy for us to miss the obvious.
In 1775 the flush toilet was invented. Why was it that toilet paper wasn’t invented
until 1857 … 82 years later?!?
It was so simple, yet most people overlooked it. Why?
For the same reason we overlook the obvious today. Can you double your sales this year? Of course.
How many ways are there to increase your business, starting TODAY? 50, 200, 999? The real answer is 8 – yes, just eight!
The challenge in marketing for YOUR business (and
doubling sales) boils down to 8 basic marketing questions. Much of your business success will result
from the extent to which you address these questions, and the effectiveness
of your answers. Here are the Woods’
8 Magic Marketing Questions:
New Customers:
#1
How can we attract additional customers in our current
market niche?
#2 In what new market niches could we
sell?
Current Customers:
#3
How can we best maintain an on-going marketing contact with our
customer?
#4
How can we increase the frequency of sale?
#5
How can we increase the size of each sale?
#6 How can we increase our word-of-mouth
(referral) business?
Past Customers:
#7
How do we reduce the number of customers who stop doing business with
us?
#8 How do we
get our lost customers to come back to us? If you have an effective program for getting back this group …
42% of them, on average, will come back to you as a customer.
Can you have a 100% increase in sales (along with a 400% to 700% increase in profits) this year? The answer depends upon you … and how you answer the 8 Magic Questions …
ACTION PLAN
Set up a half-hour meeting time with all of your
employees. In the meeting, brainstorm
each of the 8 questions and put all the responses on a large marker board or on
large sheets of paper. Don’t evaluate
or reject any ideas at this point.
Schedule another half-hour meeting a week
later. At that meeting, let the staff
know which ideas you will implement immediately, which ones will be deferred
for a time and which ones are not feasible now. Get their feedback on the ideas that will be implemented
now. Get them enthused about
achieving higher sales.
Most Important Point—ask what specific
things each member can do to insure success.
Have them write down the actions they will take (this is critical) and
track how they are doing on each item.
Have them report back to you weekly on their progress. Make it a game … reward progress … be very
verbal and laudatory towards those people who are sticking to their plan and
getting it done … celebrate and reward achievement.
Over the years, I have been paid up to $240,000 to assist in corporate turnarounds … I always start with this process … and it always has a dramatic profit improvement. Try this yourself and save the $240,000! Let me know how it worked for you!